About Our Company
Award-winning certified Minority and Women-owned business launched in 2013.
We work across the global economy. Our clients are remarkably diverse: large and small, private and public, for-profit and nonprofit.
We parachute in and quickly deliver results - helping clients grow, sustain and transform: whatever it takes to embrace their future and ENCOUNTER their potential.
Our Promise
We promise to help our clients:
-
Increase revenue by tapping Into diverse markets
-
Execute effective diverse market strategies
-
Increase workforce percentage from diverse populations
-
Execute training and development programs to increase cultural understanding
What's it like to work with us?
It's a Partnership - we care about seeing you win!
As your trusted partner, your success is our success and we care about your business as our own.
We are agile in the way we work. Business has no finish line, and our work reflects this.
We lighten your load and make your work easier.
We become thought partners and help simply to solve the complex.
We become extensions of your team.
We offer experience, versatility of thought, and the strategic know-how to help you tackle your goals.
We take on the heavy lifting so that you can prioritize other to-do's.
About the Founder
EYP is led by Experienced Strategist, Sandra Garcia
An award-winning and respected intersectional Marketing, Branding, and Business Consultant focused on Diversity, Equity, and Inclusion. Her experience prior to Encounter Your Potential includes organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE.com, and CNNMoney.com developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L'Oreal, Estee Lauder, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few. She is now the founder of Encounter Your Potential where she develops and executes strategies for achieving business goals and driving revenue. Sandra's growing list of businesses served includes Google, JP Morgan Chase, HSBC Bank Toronto, Vevo, The Howard University School of Divinity, New York Urban League, and Kitsap Credit Union. She also served at NY Chapter president of NAMIC (National Association for Multi-Ethnicity in Communications) for 2 years before joining the Board of Directors.
Awards and Honors Include:
-
Diversity Action Alliance, Distinguished Communicators of Color (2022)
-
Ragan Top Women In Communications - Diversity, Equity, and Inclusion Champion (2022)
-
Goldman Sachs 10k SB Alumni (2022)
-
Digital Diversity Network Innovation & Inclusion, Culture Catalyst (2018)
-
FORBES 30 Under 30 Marketing & Advertising category, Finalist (2016)
-
National Association for Multi-Ethnicity in Communications, Leadership Seminar (2015)
-
United Nations Association of New York, The Worldview Institute Graduate (2015)
-
Latino Leaders Magazine, New York Top 25 under 35 Future Leaders (2012)
Company List Of Applicable Licenses and Certifications:
-
NY Minority Women-Owned Business
-
PMP Certification I Project Management Institute (PMI)
-
NYC and NY State (MWBE) Minority Women Owned Business Certified Firm
-
Grow with Google High Impact Partner (2019 - Present)
About the Team
Diversity, Equity, and Inclusion are at the heart of everything we do - the way we show up, the way we partner, and the way we deliver services. All uniquely POWERED by our expertise and lived experiences.
As a full-service firm, all the work is handled in-house. We are a team of 12 experienced creative and strategic thinkers able to address needs in a timely and efficient manner.
SANDRA GARCIA
Founder & Expert
YOLIMA ARENAS
Account Manager
SAAD AHMED
Marketing Coordinator
NANA-AMA KYEREMEH
Operations
SAMANTHA SINGH
DEI Expert
RAHSHIB THOMPSON
DEI Expert
GILLIAN LAWRENCE
Healthcare Educator
Social Impact
The Encounter Your Potential Foundation provides education and support to empower youth and young adults to take ownership of their personal brand presence.
In an increasingly digital world, self-marketing is vital, and our organization is dedicated to helping the next generation understand the power of digital presence and learn to navigate the landscape for good and with confidence.
Press & Media
Our work has been captured and highlighted by recognizable media outlets, including:
